Founded is a UK based graphic design studio producing creative responses for a varied and international client base. All our work is thoughtfully conceived, carefully crafted, multi-functional and always results driven.


A highly visible and playful campaign to promote the permanent collection and summer exhibitions at the Scottish National Gallery. We incorporated artwork titles into the campaign copy to engage the public’s imagination. Inviting visitors to skate with a minister, watch Venus rise from the sea or to wander through shadows.