Founded is a UK based graphic design studio producing creative responses for a varied and international client base. All our work is thoughtfully conceived, carefully crafted, multi-functional and always results driven.


Identity, print and pattern design for Harriet Hare, a new brand that wanted to be both playful and intelligent, aspirational but familiar, which will appeal to children, their parents and grandparents alike. We wanted to create an individual take on the classic image of the hare. Our solution positions the silhouette of two hares symmetrically to reflect the shape of a letter ‘H’. Creating a marque which will become synonymous with Harriet Hare.