Founded is a UK based graphic design studio producing creative responses for a varied and international client base. All our work is thoughtfully conceived, carefully crafted, multi-functional and always results driven.


Founded have worked with BALTIC for over ten years, creating their complete visual output for exhibitions, marketing materials, and building signage. As well as developing identities for their shop, cafe and sister gallery BALTIC 39. Having been gifted with an excellent logo and typeface created by Henrik Nygren, one of the original challenges for BALTIC during its infancy was to connect with the North East public and wider art audience. Often focusing on language and humour, the BALTIC tone of voice was used early on with great success, confirming the gallery as a ‘cool brand’.
With the seasonal exhibition rotations at BALTIC comes the much anticipated Private View events that are always a chance to design something memorable.
In 2011, BALTIC became the first gallery outside of London to host the Turner Prize. Working with BALTIC and TATE we created the identity and campaign material for the ever divisive exhibition, asking the public to come along and ‘make your own mind up’.