Founded is a UK based graphic design studio producing creative responses for a varied and international client base. All our work is thoughtfully conceived, carefully crafted, multi-functional and always results driven.


Futsal is a variation of traditional 11-a-side football, played on a smaller pitch with five on-field players per side. The Futsal Partnership required an identity system that would provide each of its associates with a bespoke but unifying design. We produced a marque that is a visual representation of a player's movement and work rate. The pattern is fluid in its construction and transferable across all aspects of digital, print, clothing, apparatus and equipment.