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Lakes College
- Viral Campaign
categories - Brand & VIRAL
VIRAL CAMPAIGN
A viral campaign which consisted of producing limited edition t-shirts with screen printed statements of I Like, I Need or I Want. The t-shirts were individually sealed inside silver screen printed packs and hung onto clothes rails in outdoor locations around the Lakes College catchment area.
Pavements were screen washed with non-descript arrows and statements leading to the location of the t-shirts. Curious students from local schools hunted down the t-shirts and they were gone within hours of release.
The t-shirt clothing tag was a url pointing the students towards Lakes College website, the number of students applying for courses at Lakes rose by 23% as a direct result of this campaign.